About
Denny Schackter, Founder of Tennis Priorities Company has been integral in locating Professional Tennis Coaches for over 20 years. Understanding the need for promoting the profession of teaching tennis, Denny places the best tennis coaches at tennis clubs in Chicago, Indiana, Indianapolis, Milwaukee, and the Greater Wisconsin Region. While also serving as an ambassador in support of Tennis careers, Denny remains active in Tennis Associations at the Local, Regional, and National level.
He is currently a Hall of Fame member for both the Wisconsin High School Tennis Coaches Association and the United States Professional Tennis Association’s Midwest Division. Denny is currently on the Board of The Milwaukee Classic and is a former member of the Board of the Chicago District Tennis Association. A former member of both The USPTA Midwest Board and United States Tennis Association’s National Committee for ‘Tennis on Campus’, Denny has been the Chair of the USTA Midwest Committee for Tennis Industry & Education and has been the Co-Chair of the USTA Midwest Collegiate Committee. He has been reappointed to the United States Tennis Association High School Committee for 2023-2024 and selected for the Business Development & Sponsorship Taskforce by the USTA Midwest for 2023-2024.
Denny’s goal is to attract more talent into tennis industry positions and to connect them with financially lucrative and stable job opportunities. Denny works throughout the region to inform young adults of opportunities within the tennis industry and promoting the positive aspects of working in tennis. Denny advocates on behalf of such benefits as the tennis lifestyle, helping others, healthful benefits, and financial opportunities.
With a lifetime of connections in the Tennis Industry including sales posts, coaching, and now human resources, Denny works on educating executives in the club, resort and park industries on the long term financial benefits of hiring and retaining top tennis professionals as well as additional opportunities and resources available to help grow their business.
Denny Schackter
Have a question, or need to find a tennis pro?
Call Denny today: 847.910.9713
“During 2022 and 2023, I have been very fortunate to have several awards come my way. In 2022 XS Tennis and Education in Chicago named a tennis court in my name in conjunction with the ITA Men’s Team Championship. I was flattered to be honored in front of my tennis friends and my wife Patti. In 2023, the USPTA Midwest awarded me the Faye Tooley award which is given to a tennis professional who gives service without recognition. Lastly, the Wisconsin Tennis Association awarded me the Nancy Massart Jensen award for advocating the mission of the Wisconsin Tennis Association.
I convey these honors in hopes that others in our tennis communities realize that one can accomplish a great deal as long as one does not worry about who gets the credit. If you live by that motto, lots gets done.”