Tennis Lessons Chicago

Does your Facility Have A Company Culture?

Does your facility have a “Company Culture”? by Denny Schackter

Chicago Tennis Lessons from a certified Master. Denny Schackter has over 30 years in the Tennis Industry

Several weeks ago I was thinking about my career as an industry Rep. Thoughts brought me back fondly about the great customers I had and the fine facilities they were a part of. I teach at several of those places now as a retiree and was absorbing what I see in each of the three. Thinking, do these facilities have a “company culture.”? I guess answers lies within the management of the Clubs and their members. I have not asked them if they thought they had one.

Recently, there was a local tennis meeting and asked the guy next to me what his Company Culture is. He owns an insurance biz started by his Dad many years ago. He said we talk about it all the time and remind our employees that they need to adhere to “shmidle.” I asked, “what the hell is “schmidle”?. He said, “its service to midsize businesses.” Hence, “shmidle.” Good stuff!

Reluctantly, yours truly got fitted with hearing aids. I asked the technician if C____O had a company culture. She said, ‘we talk about it all the time.” She felt, on an equal basis, that employees were treated the same as customers because if the employee was treated well, the customer would be treated well also. Good stuff again!

Each Monday, the Chicago Tribune publishes their Business Section with a subtitle called “Success.” Ironically, in the May 28, 2018 edition, “The Importance of Core Values” was the title of the feature article. Good timing is beautiful and It came my way.

Robert Glazer is the founder and managing director of global performance marketing agency, Acceleration Partners. His article really hit home with me because I often wonder what facilities are thinking regarding their operations. In his article, his first point is “Choose values that make your business stand apart.” Looking at Clubs, there is a great deal of “sameness.” Adult lessons and drills, junior lessons and drills, in-house leagues etc. What separates one from another could be staff, or the front desk personnel, perhaps a great whirlpool, but it is something.

Does your club have that “something?” He then says in discussion, “keep the list short.” Three he mentioned were, “Own it. We step up to the opportunities in front of us, bet on our own abilities, and rise to the occasion.” Isn’t that a great statement? That gets me fired up every time I read it. “Embrace relationships; relationships advance our personal and professional lives contributing greatly to our successes.” Looking at Clubs in my footprint I often wonder if the staff members hang out together or are there company events that enhance in house relationships? I am sure you readers can improve that aspect of your Club operations with little effort. He then added “excel and improve.” That statement is self-explanatory.

After the “values” discussion, he moved on to “communicate and support the values you set, encourage collective enforcement and hire, promote and fire based on values.”

As a periodic contributor to TI magazine, what I view is what I write. I am also a prolific reader which helps me find things pertinent to our industry that, unfortunately, are not led by by it. The “culture” question is one I thought TI’s readers needed to ask. Am I correct or not?

I then looked at what Forbes had to say. In February 2017, three items were cited as critical to a Company culture. First, is Identity. A great comment made was, “if your company is one that prioritizes setting and meeting goals, then your individual workers will be more likely to set and meet goals of their own.” Retention was mentioned next and stated was, “when people feel like they belong to an organization, they’re more likely to stick around for the long term. The last term mentioned was “image.” That’s another great subject, especially related to clubs and facilities, “If you treat your employees well and have a fun-loving corporate atmosphere, your customers will see you as a fun loving, generous brand.”

Having no original thought on this subject because I am just a tennis guy, not a Corporate big-wig, I am smart enough to look for others thoughts that deal in the vast world of businesses.

Hoping I am wrong, but I truly believe our industry facilities rarely chat about their “culture.” We are all guilty of not allocating time to just think. Our lives are filled with filling classes, cleaning up the club, hiring staff and the like, but time is rarely spent on what is needed to keep us ticking.



USTA/MW Section Hosts 1st Tennis Industry Summit

2017 Tennis Industry Summit

The USTA/Midwest Section hosted its first Tennis Industry Summit August 16-17 in Mason, Ohio, in conjunction with the Western & Southern Open.  Organized by the section’s Tennis Industry and Education Committee, the Summit brought together a diverse group of innovators, tennis and community leaders for discussions about how to grow tennis participation.  The event provided a forum for idea-sharing and for establishing partnerships that will help create new play opportunities for people of all ages and abilities.

In addition to roundtable discussions and networking, the event included three presentations from industry leaders.  Jim Baugh, Founder and CEO of PHIT America, and former USTA board member and ITA president, spoke on the first day – which was capped off with dinner (and tennis) at the W&S.  Other presenters were Dr. Marc Gillinov, a cardiac surgeon at the Cleveland Clinic, who spoke about the virtues of tennis in relation to social, emotional and physical health, and Kim Hendrix, who discussed innovative ways to implement technology and marketing to help keep tennis current and relevant at the local level.

35 industry leaders attended, representing a variety of sports, health and community organizations such as the Federation of High School Athletics and Life Time Fitness.  Although attendees came from different organizations with different types of roles and responsibilities, all of them shared a common goal of using sport and fitness to create stronger, healthier communities.

Denny Schackter has been serving the Tennis Teaching Professional Industry for his entire career.

“I am so pleased with how this first Summit went,” said Denny Schackter, Chair of the Tennis Industry and Education Committee.  “Events like these help grow the grass roots support the tennis industry needs in order to create new, innovative ways to grow the sport and open up new opportunities for all.  I look forward to doing this again next year!”