Tennis-industry-professionals-Schackter

What’s Next for You?

Finding Your Relevance – An excerpt an article in from Tennis Pro Magazine

By Denny Schackter

Denny was the Head Tennis Coach at the University of Wisconsin-Madison from 1972-81, and spent 22 years as a sales rep for Wilson Sporting Goods. In 2008, he was inducted into the Wisconsin High School Tennis Coaches Hall of Fame. Denny owns Tennis Priorities, a service company that specializes in recruiting college graduates to the tennis teaching profession. He also provides professional screening to supplement a club or facility’s interview process, helping decision makers hire the right employee for the job. Visit Denny’s website www.tennispriorities.com.

From most information I read or hear, the average age of a tennis teaching professional is 47-plus. There’s concern that our profession is aging rapidly. PTR has been working to lower that number with programs like PTR on Campus, but many of us are going to face aging out sooner rather than later.

That’s all fine and dandy. Today, you are working 30-35 hours a week on court, you’re reasonably healthy, making a decent buck, and a hero to many students. However, if you are in your late 40’s or early 50’s, it’s not too early to think about What’s Next? And if you’re beyond your 50’s, what’s next should be a pretty high priority.

For many pros out there, the one and only skill they possess is teaching tennis. Of course you can teach tennis in ‘retirement’, but if your body has short changed you, you had better find something to fill those hours, not to mention dollars.

I am flattered that many of my tennis teaching friends call me and ask about planning for their post-tennis years. Much is written and many articles are published about retirement, filling your days, what to do, having enough money, and the like. By observation and comments, it is clear that most tennis professionals have not made a plan for the day the court runs out of room for them.

Relevance is not just good for the psyche and the soul. If you have invested in a job for decades, when it disappears with (or without) the honorary gold watch or going away party, it behooves you to find a new mission, possibly new friends, and a reason for being.

In the December 2015 issue of American Way magazine, Rob Britton, writing on health, stated that in retirement, “First you have to write a plan. There are three parts, must do, might do, and may do.” He takes that further to add, “Achieving Balance.” While reading other articles, one word caught my attention. The item most of us do not think about in retirement is the loss of status or even “relevance.”

Picture this in a few years. You might experience this now but can’t quite define it. The phone stops ringing, the emails slow to a crawl, and your work circle forgets about you. Your students have moved on and with all of that, your self-esteem starts to plummet. The loss of status or relevance can be debilitating. Britton says, “You slow down or stop doing, and you die.” This loss cannot be allowed or you may find yourself battling depression.

Mark Cussen, in an article in Investopedia.com, stated that one of the stages of retirement is “Reorientation – Building a New Identity.” He wrote that one of the most difficult aspects of this stage is to manage the inevitable self-examination questions that must be answered.

  • Who am I, now?
  • What is my purpose at this point?
  • Am I still useful?

You have heard it many times – tennis is a sport for a lifetime. When you hang up the teaching pro position, but still have the ability for tennis involvement, you can find something in the tennis industry that capitalizes on your skill set. All that knowledge. All that education. It’s there for you in this transition period. Facilities need good desk help, support for membership, maintenance and growth, or maybe work in the accounting office.

tennis-teaching-professionalI have often told tennis pros to take an accounting class or two, or perhaps learn a second language, so they have value at the club when their body gives out.

Or if you are set financially, you can volunteer for PTR and USTA activities. You can help coach your local high school or college team or even start a tennis program in a place that is lacking in exposure or where the kids need to learn an individual sport like tennis. One thing is for sure, your mind and body, not to mention family, need you to stay busy.

Kids of all ages and levels need your attention. We need to continue to grow the game. Now you have time to focus on the growth and all the various needs out there to make tennis special to someone or many.

One of the most rewarding things you can do is to mentor a young, aspiring coach or help a terrific player do exactly what you did – choose a career teaching tennis!

I have been retired from my full time work for eight years. Fortunately, I spent a good deal of time planning for my What’s Next? For the most part, things have worked out. Regardless of your age, you have to plan for the future. I urge you to work on your plan, refresh what you know, and change the plan as change occurs to you.

In a recent interview on CBS This Morning, New York Yankees shortstop Derek Jeter said, ‘My biggest fear in life is being unprepared.”

 

Chicago-Tennis-Lessons

Schackter Appointed 2017-18 USTA High School Committee

From letter dated: 11/28/2016

Dear Denny:

It is a pleasure to invite you to serve as Committee Member on the USTA High School Committee for the 2017-18 term. Your experience and passion for tennis will play an important role in providing the resources needed to meet the challenges that lie ahead.

As a Committee Member, you will work with the High School Committee Chair, Mark Faber, committee members and USTA staff, guided by the committee charges and goals.

To confirm your appointment as Committee Member, you will receive an email link where you will “ACCEPT” your nomination. This link will also provide an opportunity to update your contact information that will be used for the USTA Directory.

We will be utilizing the online National Volunteer Orientation program which will provide a series of modules and resources that will help committee members throughout their term. Information on these and additional documents for your reference will be sent under separate email.

As a Committee Member, you are invited and expected to attend the USTA Annual Meeting and Conference (AMC) and Semiannual Meeting and Conference (SAMC). You will be included in all USTA functions at each of these meetings. Meeting details will be forwarded separately. Additional benefits for the US Open will be communicated in advance.

Please note that USTA policy requires all national volunteers to maintain a current USTA membership. You may renew your membership online at www.usta.com or by calling (800)990-USTA. In addition, your appointment is contingent upon satisfactorily completing the Conflict of Interest and Disclosure Policies document on an annual basis. The forms and deadline will be forwarded by the USTA Legal Department.

Welcome to the USTA national committee team! We feel fortunate to have you on board and look forward to working with you. Thank you in advance for the hard work and input you will be called upon to deliver as we work together to fulfill the USTA Mission – To Promote and Develop the Growth of Tennis.

Cordially,

Katrina M. Adams

USTA Chairman, CEO and President

DEF

Denny Schackter Award to Be Given Following MTC Tournament

Since the founding of the Milwaukee Tennis Classic (MTC) in 1975, Denny Schackter has participated and supported the tournament initially as the Head Men’s Tennis Coach of UW-Madison, where he successfully coached several top players who distinguished themselves in the Big Ten and the MTC.

After retiring from coaching, Schackter was the widely admired, official representative of Wilson Sporting Goods in Wisconsin. During this time Schackter also served as a key and strategic member of the MTC board.

41st MTC Program Page 2_Layout 1With Schackter’s advice, guidance, enthusiasm, and support, the MTC became the largest and longest-running men’s and women’s intercollegiate singles and doubles tournament in the US attracting many of the top ranked college players. He always was there with a smile, a friendly and supportive attitude, and offered insights that dramatically and positively shaped the MTC over the years.

In whatever capacity, Schackter has always been a positive force supporting and promoting tennis with schools, players, officials, and the tennis community. His advice and counsel are always recognized and appreciated.

Because of the ongoing, impressive and selfless contributions of Schackter to young people and tennis, on December 7, 2015, the MTC Board of Directors approved the Denny Schackter Award.

The Schackter Award is made annually to girls’ and boys’ high school tennis programs in the Greater Milwaukee area (Milwaukee, Ozaukee, Washington, Waukesha, Racine and Kenosha Counties) that have built expanded successful, diverse, no-cut tennis programs with emphasis on character, leadership, and competitiveness.

The First Schackter Awards will be presented to the winning coaches at the finals of the MTC Tournament.

Senior man gives his wife pointers on tennis.

Hooking the 50-Plus Market

Taken from Letters to the Editor (pg. 8) in the October 2016 Issue of Tennis Industry Magazine.

The ‘Our Serve’ column in the July issue, “Fishing in Profitable Waters,” really hits home. While the 10 and Under Tennis Initiative has proven to be a great investment by the USTA, growing adult tennis participation has been challenging. Short-court forms of racquet sports, such as pickleball and platform tennis, have been experiencing faster rates of growth throughout the country.
My view is that both of these short-court games have an intrinsic value that tennis is not providing to the same degree. As you say, more marketing works on the 50-plus market might result in more widespread tennis play and increased social presence, which is very important to the baby-boomer market.

By Denny Schackter
Tennis Priorities Co.

tennis-instruction-teaching-professionals

Why Playing College Tennis is a Good Choice

professional-tennis-teaching
Tennis is a lifelong investment in your health and wellness. Both physically and socially.

By Denny Schackter

The tennis industry today is blessed with thousands of students playing high school tennis. No-Cut tennis and dramatically improved coaching over the last 20 years have helped about 350,000 students continue to play in high school. Most states have high school tennis coaches associations with yearly clinics, newsletters and websites.

I’ve had some wonderful tennis experiences in my adult life, including coaching high school and college tennis and being involved with the growth of the USTA’s very successful “Tennis on Campus” program for over 10 years. As I see participation grow in high school tennis, I also see the opportunities for play beyond high school growing as well. This is important for our industry because the tennis players coming out of college are hungry to continue tennis in their lives.

Here are my reasons why high school players should be encouraged to play in college, either on a varsity team or in a club or “intramural” program:

  • Social Needs: When students arrive on campus, they need to make friends and belong. What greater way than being on a tennis team with kids who share a love for the game? Timon Corwin, chair of the USTA Collegiate Varsity Committee, says, “We’ve seen it around the country where both varsity and recreational club teams [Tennis on Campus] co-exist on the same campus and build strong social bonds.
  • Stay in Shape: Singles tennis is rated in the top 10 sports for physical conditioning. What better way to work out than hitting a tennis ball for several hours a week, especially if it’s with people you like.
  • Networking: Many of my former players have maintained strong relationships past college and into adulthood, often playing together if they live close by. And let’s face it, tennis players, for the most part, are very successful people. A college tennis experience will most likely be a conduit to your adult working life. Tennis players gravitate to tennis players.
  • Time Management: Playing tennis on a team in college gives you structure. Practices, matches and travel need to be scheduled with classes and studying, requiring you to budget your time, which is a key when you begin your working life.
  • Travel: College tennis at all levels gives students an opportunity to see the country. While club tennis may be limited to regional sites, the national events have been in terrific locations. Varsity programs at all levels have opportunities to travel coast to coast.
  • Community Service: Tennis is an opportunity to give back and many programs require hours of community service. Many teach tennis to underprivileged kids. Other requirements may be helping with a community building project or volunteer work at a hospital.
  • Establish Identity: Many young people struggle with being “lost in the crowd” or “not fitting in.” Being part of a tennis program gives you stature, higher self esteem and confidence. “College tennis is for everyone,” says Corwin. “Whether you are a top junior or the No. 4 singles player on your high school team, there is a spot on either a varsity club or team for you.”
  • Teamwork and Leadership Skills: I always say tennis is an individual sport, but a team game. Hence, teamwork and selflessness is a requirement in a college program. People lead in many different ways, and a college team, whether intramural or varsity, promotes leadership skills.
  • Consensus-Building: While teamwork is working together for the common good, consensus building reaches agreements. Doubles team selection, extra work goals, relationship with advisors and coaches all teach us consensus-building.
  • Competitive Fulfillment: Many of us have a need to compete. High school sports provided an outlet to achieve lots of competitive experiences, but in college, if sports are absent, that need is never fulfilled.
  • Goal Setting: Participation in college tennis can parallel other goals needed to become a successful adult. “The collaborative effort of being on a college tennis team and the laser focus on specific goals serves as a guide for our student-athletes in all walks of life.” says Brad Dancer, men’s tennis coach at Illinois.

Tennis club owners, tennis directors, teaching professionals, and facilities all have a vested interest in college tennis. Future players and members of tennis facilities are the byproduct of college tennis. Whether a facility’s young people are Division I, II or III or Tennis on Campus candidates, you simply can’t measure the maturity, bonding and lifetime relationships that will emerge at the end of their college experience. Those who participate in college tennis will find benefits that last a lifetime.

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Why Your Club Needs Staff Meetings

By Denny Schackter

During my tennis career, I have experienced private clubs and public facilities that conducted staff meetings, and some thattennis_staffing_chicago_tennis_teaching_professionals_chicago did not. I cannot imagine why a tennis teaching facility would not have staff meetings, unless the owner or director was afraid of what might be said. The following reasons advocate staff meetings be conducted regularly with your club’s tennis professionals.

  1. Advocate teamwork among staff
  2. Get to know your fellow pros – personality, history, strengths and comfort zones, rather than just as one who teaches adults, kids, advanced players, etc.
  3. Discover teaching strengths and weaknesses
  4. Continuing education and professional development
    • special guest visit
    • assign professional workshop or symposia attendance
  5. Communicate participation in community events and tennis tournaments
  6. Share feedback from students
  7. Build relationships between Director, Head Pro and tennis staff
  8. Build consistent teaching philosophies and club branding, not only teaching staff, but with entire club staff
  9. Expose new ideas
  10. Exude pride in your facility
  11. Plan social events as a staff
  12. Nip potential conflicts before they fester
  13. Set goals and develop a mission statement for the staff
  14. Discuss upcoming events on site, including court maintenance, court reservation and availability issues
  15. Discuss student class and/or travel team assignments

Of these, I believe the most important is Number 7, regarding teaching philosophy. The lack of a consistent club teaching philosophy, mission statement and policy can wreak havoc if one pro substitutes for another. Having a singular, unified voice from the club’s instruction department is paramount to the patrons’ (and parents) understanding the club’s teaching direction, the measurement for success of the program, and student improvement.

In addition to the philosophy, I sincerely hope all teaching professionals take a positive tack when dealing with fellow teachers. Each of us has strengths and weaknesses, and we must be tolerant of the attributes and shortcomings of others. Telling a student that another pro’s approach is wrong is inappropriate. You can say, “S/he makes a great point. Let me show you another possibility and you can choose which one works best for you.” This statement makes everyone look good.

There are many reasons why every tennis facility should conduct staff meetings. If your club is not among them, use this article to generate the discussion.